The End Of An Era

Greetings...

It's been ages since I've been inspired to share any thoughts with you.  So here are a few I've been mulling over this year.

1.  Is it vital/essential to throw any old anything up on these blogs just to satisfy SEO rankings and stats?  

Me thinks not.  My silence has in part, been in rebellion of the entire social media wave of information overload.  

There's an old school part of my being that won't put down my fountain pen to write a note/letter and seal the envelope with wax and my crest.  

I understand that one has to conquer the wave of 3D and digital communication etc...but at what cost and to what length is this really effective overall?  Time will tell.  What happened to picking up the phone, making an appointment and meeting someone eyeball to eyeball...even if that's via Skype?

2.  Is it vital/essential for Photographic Rep's and Consultants to fill their stable with photographers just to show numbers or have more chances of gleaning work for their shooters?  

Me thinks not.  At least, not for me.  I've decided to lighten my creative backpack and sharpen my focus on extreme exclusivity, regardless of what is normally expected of Rep's. 

There's just far too much quality of life I'm missing by increasing my stable of talent, so I'm on a fresh new path of unloading, shifting and re-organizing my company to accommodate and support the life that suits me best for a change!

3.  This is the only country in the world that allows/tolerates such lax business practices of not returning phone calls, or emails.  

When I call Europe or Asia creatives within Agencies answer their phones...return emails...what a concept!  When did this country start slacking in it's correspondence/manners?  Think about it.

4.  While the economy is doing whatever it's doing it's refreshing to see many volunteering and pooling resources to keep award shows going and the pulse of the industry alive with old fashioned human blood sweat and tears...kudos to all who made the AdFed MN Best of Show happen this year....it rocked.  Well done to all who participated.  www.TheShowMN.com

5.  Basically everything old that has always had value is still vitally important: manners, live communication and follow through. Everything new is old instantly...technology is changing at rapid speed...so what does one do?  

Keep being true to your core and forge your own path while playing well with others...and please, please check yourself before bringing another iPad to show your portfolio...it just ain't working in all genres...and let's not forget this...if you don't invest money in your own advertising and promotion the monthly e-campaigns aren't gonna make you famous.  

Remember this: your Rep isn't your Therapist or your Mother...your Rep is another tool in your toolbox but shouldn't be alone in said tool box!

Peace.

Your Cuppa Tea...

www.TEAcreatives.com